Posted by & filed under disruptive technology, Innovator's Dilemma.

Social Finance Inc. said it will start offering deposit accounts and debit cards to some customers next month, the first major new product under Chief Executive Officer Anthony Noto.  The San Francisco-based company is looking to branch into various financial services

Source: Bloomberg Technology News

Date: April 6th, 2018

Link: https://www.bloomberg.com/news/articles/2018-04-05/sofi-plans-to-start-rolling-out-checking-accounts-next-month

Discussion

1) Look up SoFi and see what it does.  It’s a tech start-up company

2) SoFi’s move to “start offering deposit accounts and debit cards” is classic innovator’s dilemma wherein a startup comes out with a disruptive innovation aimed at a market that is “unsophisticated audience” (students) and then moves up into more lucrative markets.  Do you understand the innovator’s dilemma?

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