Posted by & filed under Blackberry.

BlackBerry Ltd. will help Jaguar Land Rover develop new automotive technology, adding to a growing area of business for the former smartphone giant.

BlackBerry Ltd. will help Jaguar Land Rover develop new automotive technology, adding another major brand to its web of partnerships on car software.

Jaguar, owned by Indian conglomerate Tata Motors Ltd., will license BlackBerry’s technology and host some of the former smartphone maker’s engineers to work on a new infotainment system.

The deal is the latest BlackBerry has trumpeted over the last year as it seeks to expand its QNX car software unit from in-car entertainment systems to other realms of auto software, including self-driving technology.

Source: Toronto Star

Date: March 22nd. 2018

Link: https://www.thestar.com/business/tech_news/2018/03/22/blackberry-adds-jaguar-to-roster-as-it-expands-car-software-unit.html

Discussion

1) Blackberry was, before the iPhone, one of the most popular smartphones on the planet.  Why does it make sense for a smartphone designer to be in the automotive technology space?

2) Why does it make sense for car makers to not do this on their own?

Leave a Reply

Your email address will not be published. Required fields are marked *