South by Southwest Interactive is a festival that used to have a reputation as the place to create a buzz for a new social network or product.

Yet these days, SXSW’s focus is less about developing apps, and more about developing society. A society that, thanks to technology which some of these attendees created, feels in need of repair.  One of the most interesting products being discussed this year isn’t new at all.  Reddit somehow seems to fly under the radar for the average person, despite being the sixth most popular website in the world.  But while its ugly aesthetic – and often, ugly content – is alienating to many, there is much to admire.  In fact, I’d go as far as to say Reddit provides a model for how to create a more interesting, fairer web. A model that doesn’t drag down other publishers in the process.

Source: BBC Technology News

Date: March 15th, 2018

Link: http://www.bbc.com/news/technology-43383766

Discussion

1) If you don’t use Reddit, why is this?  Dig a little deeper to understand what is driving your choices around the apps you use as you can use this to inform whether or not you are making reasoned choices or are simply being reactive.

2) What is it that Reddit does that is seen as being really important here?