Posted by & filed under Advertisement, Collaborative filtering, Ecommerce, Google.

While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive. As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

Source: Chromium Blog

Date: February 23rd, 2018

Link: https://blog.chromium.org/2018/02/how-chromes-ad-filtering-works.html

Discussion

1) Why should all marketing majors need to understand this?

2) Why do companies like Google rely on industry standard like Better Ads Standards when designing how their software works?

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