The Toronto Star’s publisher is one of several Canadian companies that have partnered with Amazon as the company’s voice-activated digital assistant heads north.

Source: Toronto Star

Date: December 7th, 2017

Link: https://www.thestar.com/business/tech_news/2017/12/05/amazons-alexa-going-live-in-canada.html

Discussion

1) This article notes that the Toronto Star “is one of several Canadian companies that have partnered with Amazon as the company’s voice-activated digital assistant heads north.”  Why would companies like the Toronto Star partner with Amazon on something like this?

2) Why all the fuss about voice assistants?