Facebook is to test “mid-roll” video advertising – in which ads are played after a video has already started.  The ads would probably first appear in Facebook videos by professional publishers, said one analyst.  To date, the social network has resisted allowing “pre-roll” ads that play before a video starts.  Publishers would receive 55% of revenue from mid-roll ad sales, according to tech site Recode.

Source: BBC Technology News

Date: January 11, 2017

Link: http://www.bbc.com/news/technology-38570109

Discussion

1) “Mid-roll” video advertising has been incredibly difficult for advertisers, as it is believed that to be at all effective the advert has to match the content being interrupted.  Do you agree, or not, about this need for matching?

2) How might Facebook and others have enough “matching” videos to do “mid-roll” advertising?