Posted by & filed under Artificial intelligence, Big Data, Business Intelligence, Competitive advantage, Ethical Issues, ethics.

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IN LATE OCTOBER ProPublica released a scathing investigation showing how Facebook allows digital advertisers to narrow their target audience based on ethnic affinities like “African-American” or “Hispanic.” The report suggested that Facebook may be in violation of federal civil rights statutes and drew parallels to Jim Crow Era “whites only” housing ads.

Source: Wired Magazine

Date: November 9th, 2016

Link: https://www.wired.com/2016/11/facebooks-race-targeted-ads-arent-racist-think/

Discussion

1) “In Fair Machine Learning, the academic field that studies the design of fair algorithms, it’s understood that rather than ignoring ethnic information, fair algorithms should explicitly use it.”   How do you feel about algorithms, which are, after all, coded by humans, using ethic information to make choices?

2) What can other companies learn from this issue Facebook is facing?

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