Description: Squarespace’s newest product offering takes direct aim at domain registrars like GoDaddy.
Source: Fast Company
Date: April 15, 2016
Squarespace and a handful of companies like Wix and WordPress parent Automattic serve as the 800-pound gorillas of the website hosting and content worlds. Now Squarespace is looking to take on GoDaddy and other web domain registrars with a new product—domain purchases made and processed exclusively through Squarespace.
Depending on the name of the URL that’s purchased, Squarespace charges between $20 and $70 a year. Pricing is set depending on the top-level domain used and includes an ad-free parking page that follows Squarespace’s aesthetic along with WHOIS privacy. By comparison, the company’s fully hosted plans hover between $96 and $144 yearly for personal accounts.
Questions for discussion:
1. How can registrars like GoDaddy compete against companies like Squarespace?
2. Besides domain registration, what other additions could Sqaurespace consider in order to increase their user base?