Description: Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate with blue-collar and service-oriented workers, has beefed up its coffers with $5 million in new funding.
Source: Tech Crunch
Date: April 15, 2016
Founded back in 2012, Beekeeper has its roots in a mobile social network called Spocal, which targeted students in Switzerland. But when its founders began to think about monetising the service they hit on the idea of taking that mobile communications know-how and creating a product to help employers better communicate with workers in the service industry and traditional blue-collar workers — or basically any type of worker who is ‘deskless’.
Questions for discussion:
1. Will an app like this soon be able to target the general public, connecting them to “deskless” blue-collar workers?
2. Could this type of application apply to any other industry besides blue-collar?