Description: ThinkScream’s smart trash can rewards users with 15 minutes of free Wi-Fi for throwing things away.
Source: CNN Money
Date: March 23, 2016
Desai and Agarwal, both 26, invented a trash can that rewards people with 15 minutes of free Wi-Fi every time they throw something away.
The plastic bin (which costs about $1,470) is four-and-a-half feet high with an LED screen. When you throw something in it, the screen flashes a unique code to access 15 minutes of Wi-Fi (which works within a 50 meter radius).
Questions for discussion:
1. Describe some potential commercial branding tactics that could use this innovation.
2. In what kind of scenarios would technology like this be most efficient?