Description: DJ and producer Kygo reached a billion streams on Spotify faster than any other artist. He’s now selling out arenas across North America, and he hasn’t even released an album. Instead he’s part of the $6 billion EDM industry… a market that’s made up of 20-year-old DJs who embrace the internet.
Source: CNN Money
Date: February 15, 2016
Questions for discussion:
1. Do you agree that consumers are more interested in streaming vs. listening to an album?
2. What are the advantages and disadvantages of such a business model?