Posted by & filed under business models, industry analysis, market intelligence, media, music, spotify, streaming, streaming music.

Description: DJ and producer Kygo reached a billion streams on Spotify faster than any other artist. He’s now selling out arenas across North America, and he hasn’t even released an album. Instead he’s part of the $6 billion EDM industry… a market that’s made up of 20-year-old DJs who embrace the internet.

Source: CNN Money

Date: February 15, 2016

Questions for discussion:

1. Do you agree that consumers are more interested in streaming vs. listening to an album?
2. What are the advantages and disadvantages of such a business model?

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