Description: KitKat’s new Christmas ad stands out by doing absolutely nothing.
Date: December 4, 2015
KitKat hires an English guy to soothe you into looking at a blank screen for the holidays.
Questions for discussion:
1. Why do you think that KitKat decided to go in such a different direction for their advertising campaign?
2. Do you believe that this kind of marketing will be successful over “in your face” advertising?