Description: Instagram appears to be testing using the IPhone’s newest functionality to make better ads.
Source: Fast Company
Date: November 6, 2015
Instagram is experimenting with new advertisements that use the iPhone’s 3D Touch functionality. The advertisements, which are believed to be still in the testing and development phase, let customers apply added force to their clicks in order to browse between multiple photos. Read More
Questions for discussion:
1. Have you noticed an increase in the amount of ads appearing in your Instagram feed?
2. Do you think adding a feature like this will increase Instagram ad clicks/views?