Description:McDonald’s is partnering with Shazam to launch a unique initiative at the the Toronto International Film Festival.

Source: Tech Vibes

Date: Sept 11th, 2015

It’s TIFF’s 40th year and McDonald’s fourth year as the “official coffee” of the event. The quick-service behemoth is using Shazam, the music-identifying app, as part of its promotion. Read More

Questions for discussion:

1. What do you think are McDonald’s motives/intentions with this collaboration?

2. Do you think this is a wise move on Shazam’s part? Who do you think will benefit more from this collab?