Posted by & filed under app, branding, Business Intelligence, business models, Digital Policy, Ecommerce, ethics, national culture, online advertising, streaming video, YouTube.

Description: It’s one of the most popular websites in the world, now YouTube has launched an app in America that’s aimed directly at kids.

Source: BBC

Date: February 23, 2015

YouTube_kids

The company say it’s safer than their main website, with more controls that parents can use. YouTube makes money from adverts that pop up on the videos you watch. But they’re not the only people that are after your attention online – Vine announced it’s making a kids’ app, Facebook is keen to get a children’s version of their network and of course there’s Moshi Monsters, Club Penguin and Minecraft. Why are they so keen to get kids using their stuff? Watch Video

Questions for discussion:

1. How do you feel about these tech companies vying to saturate children’s lives with technology right from the start?

2. Do you think introducing these children’s “safe” sites is a smart business move for these tech companies? Why or why not?

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