Description: Although Silicon Valley’s focus may be mobile-driven. Start-up “Endless” is taking a different approach with hopes to appeal to the underdeveloped countries of the world.
Source: BBC News
Date: April 16, 2015
San Francisco start-up Endless is on course to reach its $100,000 crowdfunding target for its budget desktop PC. The $169 “Endless PC” uses mains power, plugs into a regular TV or monitor, and requires a keyboard and mouse to run. The system uses its own operating system together with Linux-based apps, all highly optimised for its mobile 1.7Ghz Intel processor. Read More
Questions for discussion:
1. Do you think the intended users of this PC will latch on to this idea or do you think something more mobile-friendly will prevail?
2. How do you think Endless will market their product to their desired audience?