Description: Brian Wong, Co-Founder and CEO of Kiip, hatched a new strategy to connect brands with consumers by offering rewards for virtual achievements.

Source: Forbes

Date: January 17, 2014

Kiip, a mobile advertising company, has developed a way to cash-in on those little moments consumers have everyday through various apps, and reward them ever so subtly.  Watch Video

Questions for discussion:

1. Do you think these partnerships between brands and apps will increase exposure for both parties involved?

2. Is this approach to advertising better, rather than overwhelming users with ads, or is it just too subtle?