Description: Intel will open a series of pop-up shops around New York City this holiday season, starting with one in the city’s Nolita neighbourhood.
Source: Fast Company
Date: November 14, 2013
Intel is opening a series of pop-up shops around New York in an attempt to woo holiday shoppers. But without a gift-worthy, flagship product, what’s the draw? Anyone who has ever attempted to enter an Apple store during the month of December knows the tech giant has mastered the art of crafting a retail experience that attracts holiday shoppers in droves. Intel? Not so much. Watch Video.
Questions for discussion:
1. Would you attend one of these Intel events if you lived in New York City?
2. Does this video entice you into wanting to test out any of their products…or even go for the free coffee?