Description: New York based start-up Olapic switches its focus from media companies and takes on online retailers giving them access to consumer trends. This information is based on following hashtags of products on posts from various social media sites.

Source: Techcrunch

Date: October 17, 2013

With beauty vloggers showing off their cosmetics hauls on YouTube, and the rest of the world taking to Instagram to filter their purchases into perfection, the B2B service Olapic has been capitalizing on that social shopping tendency to connect brands with user generated photos for use as a marketing tool.  Read Rest of Story.

Questions for discussion:

1. Do you believe this type of tracking to be ethical?

2. Do you post photos of potential purchases on social media sites in order to ask friends for advice?