Description: Following what customers are doing after they leave a digital store on the web is both effortless and commonplace for companies. Unlike in the physical world, it’s hard to notice when you are followed on the web. As the practice expands, some marketers are beginning to doubt whether tracking is the right thing to do.
Date: August 26, 2013
Imagine this scenario: You walk into a store at a mall and then leave. A store employee follows you out the door, pen and pad in hand, and jots down where you go next. Perhaps the clerk notes that you have gone to a rival store and are in the swimwear section. After you leave that store, the original employee follows you and a new clerk from the second store also begins to trail you. Read Rest of Story.
Questions for discussion:
1. Are you offended by this type of tracking or are you understandable to the marketers analytical needs?
2. Do you allow tracking on your browser? Why or why not?