Description: Google has just released their newest version of Google Analytics called Universal Analytics. This new software bridges the gap between online and offline behavior tracking.

Source: TechCrunch

Date: March 22nd, 2013

Last October, Google announced the limited beta of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Today, it is opening up Universal Analytics to all Google Analytics customers.  Read Rest of Story.

Questions for discussion:

1. What is replacing the standard Analytics cookie and what benefit does this new technology bring?

2. What does Google’s new protocol allow for?