Description: Facebook announced that they will be purchasing Atlas Advertiser Suite, a back-end scaling and measurement to help advertisers “close the loop” and understand how their spend earns them money.

Source: TechCrunch

Date: February 28th, 2013

After weeks of speculation and leaks, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. The Seattle-based Atlas team will stay put, but Facebook plans to invest in back-end scaling and better measurement to help advertisers “close the loop” and understand how their spend earns them money. Read Rest of Story.

Questions for discussion:

1. Do you think this is a wise purchase for Facebook?

2. How well do you think Atlas will integrate with Facebook?