Description: The best advertisement is typically one that relates to you at the moment that you see it. While many Super Bowl ads cost millions of dollars, these 9 brands managed to “ad” in the moment and relate to their Super Bowl audience for a minimal cost.

Source: Mashable

Date: February 4th, 2013

Advertisers shell out big money each year to get it front of millions of eyeballs on Super Bowl Sunday, but some brands banked on social media to create buzz. In many cases, it paid off — companies that were quick on their feet during opportune moments such as the stadium blackout became a huge topic of conversation on the web, seemingly cost free. Read Rest of Story

Questions for discussion:

1. How did Oreo’s “Dunk in the dark” ad perform on Twitter? How did this performance compare to its TV ad?

2. How long did it take for an advertiser to bid on the search term “power outage?”