Description: After another astounding year for Apple it appears that questions are arising about CEO Tim Cook. Although Apple’s stock has risen 74% since his August 2011 take-over, major issues with Apple Maps have damaged his successful launch of iPhone 5.
Date: October 1, 2012
The flaws with Apple Maps and previously with Apple’s voice recognition software, Siri, reveal some deep flaws with Tim Cook’s work as CEO. You might think that Tim Cook is doing a spectacular job. After all, since taking over as CEO on August 24, 2011, Apple stock has risen 74%, and its revenues and profits have soared66% and 85% in the last year.
But since the Apple Maps fiasco, Apple has lost $30 billion in stock market value, reports The Guardian. At the core of this loss in value may well be the gap between the technical reality of a new product and the way that product is sold to the public. Plenty of technologies are imperfect when they are first sold to the public. It appears as though Apple Maps had so many flaws — I pointed out its six most epic fails – that Apple could be rotting from the stem down. Read Rest of Story
Questions for discussion:
1. What simple rule of marketing did Apple break with Apple Maps?
2. Who is Scott Forstall and why is his leadership reportedly having a negative effect internally?