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Description: Georgetown University buddies Vincent Ko, Luke Lagera and Michael Mills have founded Panda, a Washington, D.C.-based sunglasses maker that uses sustainably-harvested bamboo for its frames.

Source: Entrepreneur.com

Date: August 29th, 2012

It may sound like a ploy to get shoppers in the door, but the power of “green” and eco-conscious consumers can’t be denied. After all why else would giant companies like Groupe Danone purchase the Londonderry, N.H.-based organic-yogurt maker Stonyfield Farms in 2003 and the Coca-Cola Co. snap-up Honest Tea in 2011?

So Georgetown University buddies Vincent Ko, Luke Lagera and Michael Mills thought: Why not? And in the fall of 2011, the now 24-year-olds started up Panda, a Washington, D.C.-based sunglasses maker that uses sustainably-harvested bamboo for its frames. To complete the virtuous cycle, they’re devoting a portion of their profits towards funding eye exams and cataract surgery to aid people in the developing world. Read Rest of Story

Questions for discussion:

1. Which company was a huge inspiration for Panda?

2. Why did Panda partner with TOMA?

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