Description: This innovative new website tracks and translates the most worn colour in some of the most fashionable cities around the world. Now the fashion conscious can see what colours the fashion elite are wearing in real-time.
Date: April 19 2012
Even if you’ve confidently assessed the nowness of your hemline, heel height, and pant leg circumference there’s still the matter of color. Specifically, which colors are most current right this second among the global fashion elites. Now there’s an easy answer to that question and it’s right there on your laptop and your phone.
Women’s fashion brand Pimkie is launching a digital tool this week that shows users exactly what colors are being worn, in real time, in Europe’s most fashionable cities. Agency Happiness Brussels and developer Pedro Miguel Cruz masterminded the Color Forecast, a website and soon-to-be app that shows which colors are trending live from Paris, Antwerp, and Milan, leveling the playing field for aspiring fashionistas who don’t work atVogue. Read Rest of Story
Questions for discussion:
1. How could a brand leverage this fashion data to gain competitive advantage?