Description: Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They’re enticing people with a little free online content before asking them to pay up.
Source: GlobeandMail .com
Date: April 3, 2012
About 300 newspapers across the United States, and a growing number of Canadian media companies, have adopted such plans, which usually give subscribers some mix of web, smartphone and tablet computer access.
“A lot of our customers are telling us, ‘that’s fair,”‘ says Rob Gursha, vice-president of consumer marketing at the Star Tribune, a 300,000-circulation daily in Minneapolis. In November, the newspaper began charging people as much as $1.99 a week for online access to an unlimited number of story views a month. Nearly 20,000 readers have signed up. Read Rest of Story
Questions for discussion:
- Will this business model work for the newspaper industry? Why? Or Why not?
- Do you see yourself paying for newspaper or magazine content online?