Description: There was a time, not long ago, when the surest path to modeling stardom was down the runway of a top designer’s show, when it would have been unthinkable to find among the industry’s top ranks a swimsuit girl whose main claims to fame were ad campaigns for Guess jeans and Beach Bunny Swimwear.
But that was before social media altered the paths to fame.
Date: Feb 13, 2012
Less than a year after Ms. Upton, curvaceous and rambunctious, posted a video of herself at a Los Angeles Clippers game doing the Dougie, a dance popularized in a hip-hop tune by Cali Swag District, she finds herself in one of the most coveted positions in the modeling business.
Joining an elite club of modeling powerhouses — brand names like Cheryl Tiegs, Tyra Banks and Heidi Klum — Ms. Upton was announced Monday night on David Letterman’s show as the latest cover girl for Sports Illustrated’s annual swimsuit issue, the circulation and advertising behemoth that has long been equally the dream book of adolescent males and the bane of feminists. Read Rest of Story
Questions for discussion:
- Is this discussion of Ms. Upton’s path to stardom, just a case of the same disintermediation that we are seeing in many industries as a result of Internet technologies?
2. What other industries can you identify that have succumbed to disintermediation as a result of the Internet?