Description: Facebook has also been working on improving its offerings for advertisers, as it tries to generate enough revenue to justify its alleged $60 billion market value. Source: www.businessweek.com Date: Oct 7, 2011 One of the newest moves in this direction is an addition to the Page Insights dashboard, which Facebook provides for brands as… Read more »
Monthly Archives: November 2011
Textbooks Finally Take a Big Leap to Digital
Description: Amazon, which got its start selling books online, announced this year that, for the first time, its digital books had outsold paper books. This trend of going digital does not hold true for all books. Source: www.nytimes com Date: Nov 23, 2011 Textbooks are gaining, though, as publishers take advantage of the popularity of… Read more »
Peggy Noonan On Steve Jobs And Why Big Companies Die
Description: The salesmen who led the companies were smart and eloquent, but “they didn’t know anything about the product.” In the end this can doom a great company, because what consumers want is good products. Source: www.forbes.com Date: Nov 23, 2011 What’s interesting is that Steve Jobs lived long enough to show us at Apple… Read more »
“Groupon” Your Business MSNBC
Description: Groupon has had huge growth and success in the area of marketing businesses. Is there any downside in using Groupon for small business? Source: Msnbc.com Date: November 21/2011 Questions: Is Groupon something that can benefit all businesses? Why? Or Why not? 2. What criteria would you use as a business manager in trying to… Read more »
Smartphones join stethoscopes in the doctor’s first aid kit
Description: Dr. Mitchell led the development of ResolutionMD Mobile, the world’s first smartphone radiology product to win regulatory approval for primary diagnostic use. Source: globeandmail.com Date: Nov 16, 2011 For two years, the Mayo Clinic has been using the original desktop version of ResolutionMD to help stroke victims in rural Arizona. As such web-enabled technology… Read more »
Once Wary, Apple Warms Up to Business Market
Description: Steven P. Jobs never cared much for selling Apple products to big businesses. A funny thing happened, though, in the last few years. Big companies started buying Apple products — a lot of them — for their employees. Source: NYTimes.com Date: Nov 15, 2011 While corporate technology buyers say Apple does not try to… Read more »
Outsource your errands online
Description: CNNMoney’s Laurie Segall talks about the latest trend in tech: outsourcing your errands to people looking to make money. Source: cnn.com Date: Nov 15, 2011 Questions for discussion: What is the business model for this type of e-commerce business? What risks would this type of site have to mitigate to make this a viable… Read more »
Google Music Store Chases Apple’s ITunes 8 Years Too Late: Tech
Description: Google Inc. is entering the online music market almost a decade too late to pose a threat to Apple Inc., the largest seller of songs on the Web. Source: businessweek.com Date: Nov 16, 2011 The service, scheduled to be unveiled at a Google event in Los Angeles today, will let users store songs online… Read more »
Coke is a winner on Facebook, Twitter
Description: For years, Coca-Cola has told us that so many parts of life “go better” with the iconic soft drink. You can now add social media to the list as well. Source: www.usatoday.com/ Date: Nov 8, 2011 Advertising Age this week named Coke its “Marketer of the Year,” citing it as an example of how… Read more »
7 Poor Excuses for Not Measuring Cloud Computing Costs
Description: How much does cloud computing really cost? Anyone know yet? Last week, I mentioned some estimates which suggest that companies can save up to 30% in IT costs over a three-year period employing cloud resources versus on-premises equipment. Source: www.forbes.com/ Date: Nov. 8, 2011 A relatively small operation with two application servers and two… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95