Description: Instead of custom packaging, the company puts a sticker on each bag of coffee bearing a blocky QR code that, when scanned, links the customer to more information about the bag of coffee than ever could have been printed on the package in the first place.
Date: Sept 26, 2011
The people at Ethical Bean Coffee Co. Ltd. had a challenge on their hands.
The company wanted more flexibility in where it was sourcing its coffee beans, in an effort to catch the best produce from around the world that met its standards.
This led to a logistical hitch: Disclosure was important to the company, since, as a producer of fair-trade, organic coffee, it caters to a clientele who cares about what’s in their cup. But it would have been impractical to produce different packaging for every different source of beans.
The solution: QR codes. READ REST OF STORY
Questions for discussion:
- What do you feel are the benefits of QR code technology?
2. How can businesses use QR codes to generate real value for customers – and not just extra layers of advertising, or technology for technology’s sake?