Global glitch bruises RIM
Description: A major technical glitch affected BlackBerry service across much of the globe Wednesday, delaying e-mails and messages for an estimated 30 to 40 million users – about half of RIM’s customer base of 70 million.
Source: CNN.com & Globe and Mail.com
Date: Oct 13, 2011
The problems, which began earlier in the week in Europe, the Middle East and elsewhere but have now moved to North America, RIM’s largest market, come at the worst possible time for Canada’s leading technology company.
BlackBerry shipments have fallen two consecutive quarters, it is losing market share in the United States, and it has been stung by a number of executive defections and delayed and botched product launches.
Its share price, which fell 3.5 per cent yesterday, is down 58 per cent this year after a series of profit warnings. READ REST OF STORY
Questions for discussion:
- Can RIM survive this latest problem with their system? Why? Or Why not?
2. What path can they take to restore the “Blackberry” brand to that of a leader in this sector of the industry? Explain