Description: The publishing industry has not been having fun in the last few years. Newspapers, magazines and books were hurt by competition from the Internet and the changes caused by consumers choosing digital content rather than traditional ink on paper.
Will Apple or Google (or someone else) end up “winning the subscription war?” I don’t have a clue, and I don’t think it actually matters to publishers … they will probably end up having to deal with both.
I am very sure that for publishers to talk about their business model and how it is threatened by these new deals is the wrong way to go. Readers don’t understand how the business model is changing. And even if they did, they wouldn’t care. They want to read great content, and they want to do so in the easiest way possible.
The publishing industry has had to deal with distributors before – some of whom took a more than 30 per cent cut. If buying becomes very easy, then we can expect sales of books, newspapers and magazines to rise, not fall. Read rest of story
Questions for discussion:
- Explain what you see as the new business model for publishers?
- Do you feel that this industry can change from a downward trend into a growing industry?
- What are the biggest challenges in implementing and adopting this new business model in the publishing industry?